Last week HTC launched its 2013 flagship smartphone, the HTC One. Previously rumored as M7, The HTC One will be a competitor to not only devices in the market right now like Samsung galaxy 3 and iPhone 5, but also to future devices.

This high-end HTC device is the first Smartphone to house 4.0 MP ultrapixel camera in it. Now before you think anything after looking at the Mega-pixels, Let me tell you that this 4 MP camera can produce much higher quality images than even 12 MP cameras. The HTC One’s camera feature 3 sensors of 4.3 MP each, which allows you to capture 300% more light that gives dramatic increase in photo clarity, contrast and detail.

New HTC One - The first Smartphone to have 4 MP ultrapixel camera

With this phone, HTC has taken a step away from the the typical mega pixel war in the market. Although the camera is just 4 megapixels, The sensor is bigger than that in some compact cameras. This ensures that the picture quality is high.

Here’s the complete Camera Specifications:

Sensor Size and Type: 1/3″ BSI CMOS
Resolution: 4.0 MP 16:9 Aspect Ratio (2688 x 1520)
Focal Length: 3.82mm
F/#: F/2.0
Optical System: 5P
OIS: 2-axis +/- 1 degree, 2 kHz sampling
Max Capture Rate: 8 FPS continual full res capture
Video Capture: 1080p30, 720p60, 720p30, 1080p28 HDR, 768×432 96FPS
H.264 High Profile, 20 Mbps

The bigger pixels mean that more light is captured and, thus, the images taken from the phone have lesser noise. HTC One also has Optical Image Stabilization (OIS) that reduces chances of blurry images. Due to F2 lens and OIS, Low-light imaging capability of HTC One is outstanding.

HTC One v/s iPhone 5 (photo samples):

htc one vs iphone 5 photos

HTC One HDR Video Sample:

Apart from stunning Camera, The HTC one features a 4.7 inch (1920 x 1080 pixels) Full HD display, powered by a 1.7 GHz quad-core Qualcomm Snapdragon 600 processor and runs on Android 4.1 (Jelly Bean). It also features new HTC Sense UI and HTC BlinkFeed. Along with 4 MP ultrapixel camera on the back, it also has a 2.1 MP HD front-facing camera with HD video calling capability.

HTC has introduced a new feature called BlinkFeed in HTC One, which is quite similar to Flipboard. The company has partnered with various magazines and newspapers to offer content to the users from a single hub. It also boasts of social media integration, so users can view all updates without leaving the app.

feature called BlinkFeed in HTC One

Speaking about Sound, HTC One houses 2 frontal speakers that deliver output of 93 decibels. On the other hand top selling smartphones i the market like Samsung Galaxy S III offers output of 75 decibels and iPhone 5’s sound output is 66 decibels. The audio quality is enhanced by the integration of HTC’s BoomSound technology in the stereo speakers and BeatsAudio to ensure superior headphone audio quality.

Quick Specifications of HTC One:

Dimensions: 137.4 x 68.2 x 9.3 mm (Weighs 148g)
Screen: 4.7-inch (1920 x 1080 pixels) Full HD display with 468ppi
Processor: 1.7 GHz quad-core Qualcomm Snapdragon 600 processor
Memory: 2 GB RAM, 32GB / 64GB internal memory
Camera: 4MP UltraPixel rear camera with BSI Sensor and Optical Image Stabilization ,F2.0 aperture and 28 mm lens, Full HD (1080p) video recording with HDR Video, 2 MP HD front-facing camera
Sound: 3.5 mm headset jack, Beats audio support
Connectivity: 4G LTE / 3G HSPA+, WiFi 802.11 a/ac/b/g/n, Bluetooth 4.0 with aptX codec, DNLA, MHL, GPS with GLONASS
Battery: 2300 mAh battery
OS: Android 4.1 Jellybean with HTC BlinkFeed , HTC Zoe,HTC BoomSound
NFC: Yes

HTC has not yet revealed any exact international market release date or the price of the handset. It will be available in over 85 countries and 180 operators across the world from March. Right now The UK retailer is indicating a March 15 release. The quoted price by them is a cool 425 GBP excluding VAT.